and pop cultural acceptance of the act, turning them into potential new customers. From 2012 to 2018 alone, their sales doubled. That quest, he stresses, alongside education and general social-sexual liberalization, can open men up to entirely new types of personal stimulation. Many men, adds Andrews, are convinced that they know everything there is to know about achieving an orgasm. As Andrews and others started reporting their experiences, Pro-State spun off Aneros in 2002 to serve erotically-minded consumers.