featured, and accessories often include toys or bags featuring anime characters. 43 With the emergence of China, South Korea and Singapore as economic centers in Asia, the Kawaii merchandise and product popularity has shifted back to the East. Having large eyes is one aspect that exemplifies innocence; therefore many Japanese women attempt to alter the size of their eyes. 12 Industry edit Kawaii has gradually gone from a small subculture in Japan to an important part of Japanese modern culture as a whole. "What is kawaii and why did the world fall for the cult of cute?", The Conversation. Vi a) retirarse b) ( socially ) recluirse ( psychologically ) retraerse. Kawaii has developed from a few children's television shows to an Internet sensation. (Dictionary of Etymology) (in Japanese).